When will Apple video podloads be 1080P?

Apple shook up the digital TV market yesterday with its new Front Row media center client, thin new video iPod and related h.264 iTunes video "podloads" from Disney. Good for them. (Although why you'd get your TV shows from an application called "iTunes" is beyond me. Maybe Apple should create a new videocentric client for the iPod video that also offers music capabilities.)

Anyway, the hoped-for HD resolutions didn't materialize. Instead, we're stuck with paltry 320x240 res. Ecccch. Although apparently it looks quite good on an iPod.

Why, then, is Apple tempting us with its 1080p QuickTime HD downloads page? All we want to do is hook up a Front Row-enabled Mac Mini to a 1080p LCD from a nameless Chinese manufacturer and move on with our lives.