FireWire over your coaxial cable

TechWeb alerts us to the 1394 Trade Association (in other words, the FireWire People) attempting to remain relevant by developing a method of transmitting an HD digital video signal over analog coaxial cable.

We all sure thought we'd see FireWire as THE cable standard for digital TV by now, didn't we? You have the studios to blame, who didn't want to see pristine copies of digital broadcasts hacked into so easily, and have been holding up the process for years.

The 1394 over coax standard will start at FireWire 400 speeds but is "upgradeable to 800 Mbps". (Hmmm, 1080P anyone?) HDBlog chimes in as well.

And for y'all that don't know, 1394 was developed in-house by Apple in the early 90s.